The Adada teddy bears
ADADA's teddy bears are small one-of-a-kind companions.
For example, there is Helmut, the mischievous pig who likes to annoy grown-ups. Gisel, the cat who purrs only for the little ones. Jermaine, the teddy bear who grumbles his discontent in 15 different languages and dreams of travelling. Hector, nicknamed Totor, the city rat who protects his friends like no one else. Scott, the dachshund who loves sweets and children’s cuddles. And then there's Piotr, the lonely wolf who dreams of having a child friend for life.
These amusing characters are overflowing with tenderness. The teddy bears are comforting with naive and endearing faces. You just want to hold them tight, cuddle them, and take them wherever you go!
The child and the ADADA teddy bear will create a very special bond. A bond of inseparable friends, who share unforgettable adventures every day. And who are always there for each other, no matter what!
The ADADA teddy bears are very expressive. Their design, both complex and refined, is based on strong visual characteristics. Big tummy, arms dangling backward, arched back, snout on the lookout or even the head held high: ADADA teddy bears have a personality all of their own!
They have a temperament, an attitude, have facial expressions. They are, to some extent, more "human" than teddy.
Thanks to a unique know-how and meticulous attention to detail, precision, and a good dose of love and passion, all parts of the teddy are sewn together to create each sought-after character. The face is carefully embroidered by hand. The eyes, at the end, accentuate and assert the teddy bear’s personality.
And there you go; a new baby companion is born. The adventure can begin…
Why the teddy bear?
The teddy bear plays a real role in the construction of the child. In the 1950s, the pediatrician and psychoanalyst Donald Winnicott highlighted its function as a transitional object - an extension of the child that provides a link between the mother and the outside world.
The child attributes a magical power to the teddy that enables it to accept being separated from its mother. Thanks to its bear, it builds a whole new emotional relationship. This is the beginning of their autonomy. This precious teddy bear - which the child breathes, suckles, chews on and pummels all over the place - is impregnated with the smell of its mother, its home, the first attachment, which is, according to Winnicott, "the memory of a happy experience".
The teddy bear awakens the senses, comforts, helps to express emotions and enables the child to grow. Winnicott highlights the teddy's soft, malleable aspect, harmless in appearance (for example the eyes should not be frightening) and usable in all circumstances. The teddy bear is, in itself, a world in miniature capable of reassuring, creating dreams and confronting the unknown.
Véronique Lacaze is an interior architect with a degree from the École Nationale des Arts Décoratifs School of Paris. She began her career at Printemps Department Stores, where one thing led to another, before she then became project manager responsable for the Christmas window decorations. She then moved on to designing the Printemps mascots, the famous characters of the Boulevard Haussmann which, at the end of each year, make the young and old dream alike. This is a magical experience for her. Creating characters for children and seeing them come to life in the shop windows... Véronique Lacaze has the impression to be a real Geppetto!
In 2001, she left Le Printemps to fully devote herself to her job as an interior designer. But in 2015, Le Printemps contacted her for their 150th anniversary. She then created for them, as well as for many other luxury brands, the window characters and monumental figures that hung from the building's facade.
Fascinated by this universe full of magic, dreams, and imagination, Véronique Lacaze imagined in 2019 a world of endearing and comforting teddy bears with unusual personalities. ADADA was born.
Véronique Lacaze is the mother of two children, aged 12 and 13. Inspired by the works of Donald Winnicott, she gave both her children, who were still babies at the time, a prototype teddy bear made as part of her early creations at Printemps. Today, these two teddies, witnesses of her children's sorrows and joys, remain the essential elements in the bedroom and still accompany them during their sleep.